I had ClassicFM on in the background today and two adverts which were on after each other set me thinking.
The first was for Volvo with the strapline “Life is better lived together” and the second for Nescafe telling us that “It’s all about you”. I wonder how many man-hours of deliberation go into these things and how two large companies come up with such contrasting slogans??
I neither drive a Volvo nor buy Nescafe, but if I had to choose… I think I’d rather be a Volvo girl!
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